There’s just never a good time for swimming.
Really. The public pool is always crowded. When there’s school, there are classes around. When there are vacations, there are family with kids around. When you’re too early or too late in the day, normal 8-5 workers are around. And don’t even mention the retired people that clutter the lines!
It’s just the same for sales, right? It’s never the right time for your ads, your letters, you phone calls. Someone lately posted the following joke into a group:
“A salesman has four enemies - spring, summer, autumn, winter.”
And while that’s funny, it’s also rather true - and not. If you deal in candles, Christmas will be great but summer will be lacking turnaround. If you’ve got a restaurant with outdoor seats, summer will be great but less people will spend their money there in winter time. But for normal office work, the seasons aren’t a problem.
A friend of mine owns a cold call business, and she says there’s no good (= no bad!) time for trying. Okay, before holidays or late on Fridays, you may be unlucky in IT offices - but she has no “no-no” time in her schedule.
So, if you think about improving your sales, it’s primarily about choosing the right methods and the right target groups, not about choosing the right time. Or vice versa - if your sales quota sucks, don’t try to use the time of your sales attempt as an excuse. It’s very likely not the real problem you’re facing.